The complete marketing system that drove 569 move-ins and reduced cost per lead by 517% — built specifically for senior living operators.
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Senior living marketing has unique challenges that generic marketing advice doesn't address. The buyer journey is longer and more emotional. The decision-maker is often someone other than the resident. Trust requirements are extraordinarily high. And the competitive landscape — including referral agencies taking 50–100% of first month's rent — makes cost-effective lead generation critical.
This playbook is built from our experience managing marketing for senior living communities across the country — real campaigns, real data, real results. It's the system we use to fill communities, and we're sharing it because operators deserve better information than what's typically available.
Understanding the unique decision-making process — who's involved, what triggers action, and where marketing meets each stage.
Website requirements, local SEO, Google Business Profile optimization, and the digital infrastructure communities need.
Google Ads, Meta campaigns, and programmatic — what works, what doesn't, and how to allocate budget effectively.
Email sequences, content calendars, and nurture campaigns designed for the 6–18 month consideration cycle.
Tour scheduling, lead follow-up systems, speed-to-lead protocols, and the infrastructure that turns inquiries into move-ins.
KPIs that matter, attribution models for senior living, and performance benchmarks from real campaign data.
All 6 chapters, real performance data, budget templates, and implementation checklists for your community.
Download the Playbook →This playbook is for senior living operators, marketing directors, and regional teams responsible for census growth. Whether you manage a single community or a portfolio, the strategies and frameworks inside are built to scale — and they're backed by real results from communities we've worked with directly.